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Exclusive: Hinge is on course to triple its income this Tinder parent says year
Emily Bary
Match Group is wanting to replicate success of Tinder monetization featuring its other relationship apps
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After switching Tinder into its primary economic motor, Match Group Inc. is wanting to duplicate that success with Hinge.
The company shared exclusively with MarketWatch since Match MTCH, +0.47% made its first investment in Hinge back in 2017, the dating app has seen its user base grow 20 times. Now Match completely has Hinge, as well as its objective is a far more severe revenue push that draws from several of Tinder’s classes without losing sight of exactly exactly just what offers Hinge its core appeal with an audience of mostly metropolitan millennials.